Yes, of course I love zombies. Who doesn’t? From The Walking Dead to World War Z, there is a ton of great zombie entertainment out there. Zombieland? 28 Days Later? Night of the Living Dead? I am a multiple viewer. There is something primal about mindless enemies and the perseverance of the human spirit to overcome. And yes, there is very much a message in there about consumerism and commercialism. That’s ok. It’s still fun to watch.
So this week, the Center for Disease Control (CDC) published a blog post about surviving a zombie apocalypse. And while I can hear the fiscal conservatives decrying the waste of public funds on such drivel, I find it brilliant.
What does it say? Mostly the usual. Have an emergency kit with food, water, batteries, etc. Stay safe, listen for news. At least, that’s my best guess. The site has been crashed by the sheer volume of people trying to read it. The announcement was the top post on Twitter that day. For the CDC.
THE CDC, FOLKS.
Why is this remarkable? Well, when was the last time you visited their site? I’m guessing never. Yet just by framing the discussion of “disaster preparedness” in a way that grabbed people’s attention, the author (Dave Daigle) brought a tremendous number of eyes to the topic. Some of it will stick. Some of it will inspire action. The country might just be a little better equipped for the next natural disaster. Or the first known zombie outbreak.
I have worked on a lot of projects that I would consider not as uninteresting as the CDC, but close. I’m willing to bet you have to. Don’t hesitate to take a page from them, then, in learning to trumpet your cause with some creative topic stretching. For instance, you could try:
- How to keep your loved ones informed in case of Alien Invasion at work. (Promoting a new self service software.)
- Vampires are health conscious, too! (Cholesterol testing.)
- We’ve hidden your paycheck. Want to know where it is? (Information about an office relocation.)
- Help! I’m a Nigerian prince who needs help getting my money out of the country! (Hmm…I think this one has been used.)
The point is, getting the attention you need in this world full of constant input can be tough. Change your message and be creative. It will put you ahead of the pack.