Voice of HR is running a great series called “2011 SHRM Strategic Guidance.” I’m really enjoying the perspective of those who have been around and what they see as needs for engaging the HR community. If you haven’t been reading it, you should.
So here’s my two cents. I’ve been in HR for almost five years, and I’ve never really felt a need to be part of SHRM. I mean, I know who they are, but they’ve not given me a reason to pay attention to them. I’ve found any documents or references I’ve needed from other resources. I’ve been active in getting answers from my resources, but SHRM has never really found a way to demand they be one of them. I suspect I’m not alone in that.
I think SHRM would do well to reach out to young HR professionals and get them on board early. Reduced (or waived) membership fees, special training and resource areas for those new to the gig, and heavy doses of social media and networking. Make yourself part of their world, and your audience will be much stronger in the long run.