One of this issues I addressed is the practice of putting the efforts of corporate responsibility on the consumer:
“I heard a spot on the radio talking about how tough it is for soldiers that can’t be home, and imploring us to buy phone cards to donate to a special program so they can call home for free. This was a being run by the phone company. The one who own the lines, the one who charges our soldiers to call home, and the one that sells the phone cards. Don’t you think if they really cared about taking care of the troops, maybe they could pick up the tab on those calls? Do they really need us to kick in to make the math work for them?”
I saw another example of this over the weekend, and it still rubs me the wrong way. This one is from Chevy. Their new plan can be read here, but can be summed up in this screen capture.
I applaud them for taking some actions, but it’s the “when you buy a Chevrolet” bit that irks me.
If you want to help the planet, then make a commitment to do it. Put a dollar amount and a goal on it. Define success for the program. Don’t give us loose promise of responsibility if you want us to take you seriously.
I’m sure there’s a lesson in here for all of us, as well, if you care to look.