IBM’s Smarter Planet

Not a new campaign anymore, of course, but it caught my eye this morning.  The spots implore us to redesign the way we fulfill power needs, transmission, etc.  The problem, of course, is that you don’t just need to put in a new system, but you also have to tear down the established one.  This is a problem that predates even the Edison – Tesla battles at the beginning of the last century, and it still hangs around today.

How does that apply to HR?  We can all imagine a different way of doing things, ways that are better, smarter, faster.  We create game changing ideas that are revolutionary at times.  But the established system, including the budgets, infrastructure, culture and organization setup, makes it hard to implement, if not impossible.  So what do we do with these great ideas?

Simply put, we document them and call them our future state.  And we start chasing the future down one step at a time.

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