Death to Blogger!

A bit of sad news today for anyone that started their online career with this ubiquitous site…

“Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned.  The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative.”

Our friends at go on to tell us that the Blogger platform isn’t going anywhere, just getting a rebrand.

I started my blogging career with Blogger.  I’ve moved to WordPress since, like a lot of people, but the Blogger platform is certainly a respected name and welcome home to many. Losing the Picasa name will also sting a bit.

It’s not that the tools are going away.  It’s not that the functions will disappear, the software will uninstall, or the Intertubes will collapse due to a sudden vacuum where those sites used to be.  But they are warm and fuzzy places for many of us.  They are trusted names in our online world, and seeing them swept aside in the name of progress is a little sad.

Anyone who has watched a sports venue torn down knows the feeling.  You grow up in a stadium, you have a head full of memories to keep you warm, but it still rips out a bit of your heart to see it gone.  I still get a twinge when I look at the shiny new building where the St. Louis Arena used to stand.  But progress sometimes requires we say goodbye to places we love.

Many of us have a history with Blogger and/or Picasa.  That’s why they were valuable properties.  That’s why Google snatched them up.  But I doubt there was much notice when Grand Central was rebranded.  These two properties have more cache, I think, and their names have been part of our online world seemingly since the beginning.  But progress (and Google+) declares they must adapt, and so they shall.

So long, Blogger and Picasa.  You’ll be missed.

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