Tweet This! could have been a great primer on how to start using Twitter. It could have been an introduction to Twitter for business. It could have been a handy guide to the auxiliary tools that are available to Twitter users, business or personal. Instead, it is all three.
The text covers the entry level information, Twitter 101 if you will. How to find it, how to sign up, how to tweet, etc. It also give an introduction to the business side of Twitter, including companies to emulate, managing multiple user accounts, and even touching on some of the legal aspects of the tool.
There is also a wealth of information regarding third party Twitter applications, such as SocialOomph and TweetDeck. These tools enhance your experience and ease of use, while cost little or nothing to use. The author has clearly spent the time to find the best of the myriad of options and present them here to shorten the learning curve for new users.
Finally, the text includes reference materials for creating your personal (or personal business) social media brand, which will help you use the tools and tips that have been so elegantly presented. This final tool pulls the rest of the information together, producing a final product that is complete, informative, easy to navigate and worthy of a spot on your business bookshelf.
This is a great text to have at hand when you are starting your own brand, helping explain Twitter to someone, or just looking for more effective ways to use the tools available to grow your brand.
Jessica Miller-Merrell can be found on Twitter as @blogging4jobs. She is a wealth of information, and I’d be remiss if I didn’t suggest you follow her.